As shortly as the word broadcast that a U.S. Navy Seal team shot and killed Osama bid Laden, Americans have become preoccupied with these elite warriors.
People have been wanting know some who these men are, how they train, and yet where they fall out in their off hours.
Just one day later the public learned a Navy Seal team killed bin Laden, the Walt Disney Company filed the necessary paperwork to brand the name "SEAL Team 6.
The application states Disney intends to use the call for a chain of products, like toys and games.
The sale of pins, buttons, books, patches, and only about everything bearing the list of the Navy SEALs has skyrocketed.
America is transfixed with everything SEAL.
The Seal team sent to get bin Laden trains in Virginia Beach, Va. The metropolis is crawling with Navy Seal and bin Laden merchandise, including one shirt that reads, "We Got Him."
For those looking for more than t-shirts and bumper stickers, there's also something a bit more adventurous: the extreme SEAL experience in Chesapeake, Va.
The men training here aren't real SEALs - they are simply regular guys looking for risk and a challenge.
Former U.S. Navy SEAL Senior Chief Don Shipley runs the operation. His phone has been ringing off the hook since bin Laden's death.
His site had so many visitors, it couldn't manage them all and closed down.
To run the operation, Shipley hired other former SEALs to serve him - men who have been on combat missions all over the existence and love what it takes to be piece of one of American's most elite teams.
"The guys that number down here are that cut above, and that becomes the delight of running this," Shipley said. "They are also look to get that eye of the tiger back they had in their college football days, and now they are stuck in an office cubicle somewhere and they've lost it."
While most people would rather pass their vacation on the beach basking in the sun, these weekend warriors head to the SEAL challenge for a taste what real training is like.
"This is fun, but it pushes you," said Mark Parris, a native New Yorker. Back home, Parris is an electrician.
"I'm 51, so it gets me to that business and so I give to force myself past it It makes life a little exciting," he said. "I'm going pretty well for an old man."
John Speaker is the technology director for a cable tv company in Bullard, Texas. He came looking for a dispute and to get pushed to the limit.
"I don't need to heat up at 80 years old and say I want I would have," he explained. "During it, it stinks. It's tough. But the reward afterward is what everyone's pushing for."
"Guys come hither for different reasons, so one of the start things we learn them is about reaching deep within themselves," Shipley said. "Nobody travels all this way down here to fail this course and I recognize that."
The men going through the mock SEAL training will probably never gear up for a genuine combat mission. But after passing through the week-long extreme course - they take a new value and admiration for the actual U.S. Navy SEALs.
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