Disney Withdraws Navy SEAL Trademark Application

LOS ANGELES - The Walt Disney Co. said Wednesday that it has withdrawn its application to brand the word "SEAL Team 6," the elite unit that killed Osama bin Laden, after the Navy moved to protect its rights and the entertainment giant endured a roll of critique and late-night jibes.

Disney sought the trademark rights on May 3, two years after U.S.

operatives raided a luxury compound in Pakistan and killed the genius of the 9/11 attacks.

Disney's ABC subsidiary wanted to get a TV show on the lines "NCIS" and "JAG," which are also real-life Navy units, and would have focussed on the play and valour of the special forces members.

But it drew flak for not just its rapid filing, but likewise for a trademark application that included items like Christmas stockings and snow globes.

Comedy show host Jon Stewart needled the party on his "Daily Show": "I can't look for the Happy Meal."

Navy spokeswoman Amanda Greenberg said the Navy already had rights to the Seal trademark but recently submitted two new applications for trademarks of "Navy SEALs" and "SEAL Team."

"The Navy is fully committed to protecting its trademark rights as it pertains to this subject and is currently examining all legal options," she said.

Disney/ABC spokesman Kevin Brockman said the party pulled the jade on its bid "in respect to the Navy's application."

Disney is still interested in producing a show based on the unit's operatives although it would probably be produced by a third-party studio.

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