Touring is a bands greatest chance for success. But, touring can be very expensive. Getting your tour, band or event sponsored is vital to your success. Sponsorship can off-set production, travel, promotion and almost any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can make a lot of campaign and loyalty on your part.
You will want to try to potential sponsors that your chance will have a safe take on investment for them.
The next is a measure by step procedure we get used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We get done this for several major record labels and both signed and unsigned artists. Now we need to share our knowledge experience so you can do this on your own.
Create an Introduction Letter
The low tone in securing sponsorship dollars is to trade a professional introduction letter highlighting the features and benefits of the chance you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have granted a brief overview of the opportunity close the letter by asking their permission to direct them a more detailed presentation. The introduction letter is the most vital division of the sponsorship success equation. If well crafted, it will get your foundation in the door.
Demographic Analysis
Understanding your interview is critical. Potential sponsors will need to live who you are reaching. The better way of gathering this data is good at you finger tips. Call radio stations you consider should be performing your music. Ask for an account executive and ask this mortal to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you leave now be armed with a detailed overview of what your audience looks similar and can agree this up with potential sponsors. You will also cause a big hit list of companies to start hitting.
Creating Your Sponsorship Presentation
No that you take your presentation letter and demographic profiles you are set to start creating your presentation. The display will seal the pot with sponsors only if it contains all the data they will want to take an educated decision on your opportunity. The demonstration must take the following elements:
1. A Two to three paragraph overview of your opportunity
2. A detailed overview of tour routing, markets and venues
3. An overview of what character of world relations and media support you require to own and how the shop will be included
4. Your hearing and demographic profile
5. Tour partnership deliverables or what the shop will find for their investment
6. The entire investment you are looking for from your shop and the take a shop can expect
Now that you make all of the pieces of the stick you are set to go out and sway the trees for sponsorship dollars. With travail and consistency you will bring a sponsor. Always deliver on what you anticipate to keep your sponsors year after year. Under present and they will promptly kick you to the curb. Our doctrine is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for days to come.
Multimediary Entertainment Marketing can get your tour, band or effect on the proper path by providing you with the following:
? An Introduction letter that garners results
? An accurate Demographic Analysis extrapolated of 5 major markets
? Sponsorship Value Analysis to regulate the deserving of your opportunity
? Sponsorship presentation in Discussion and PowerPoint
? Press Release creation announcing sponsorship opportunity
? Press Release distributed to all major markets announcing your opportunity
? We will also include your chance in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly
? Professional Sponsorship Contract/Agreement you can use to stamp the deal
? One-hour Professional Consultation to see you`re going in the correct direction
For details and pricing please see our site at: http://www.multimediary.com/sponsorship.html
About Multimediary Entertainment Marketing and Thom King
Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and various other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.
King started his calling in the broadcast industry where he most recently worked as Regional Vice President of Sales for a part of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 days of cutting edge marketing experience to form Multimediary.
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