New Providence, NJ (PRWEB) January 26, 2006
Genealogy Today (www.genealogytoday.com) has become the first genealogy Web site to be qualified to show the Children`s Privacy Seal from TRUSTe, exemplifying its allegiance to consumer privacy and security. Genealogy Today`s Web site has passed TRUSTe`s extensive evaluation of its privacy practices and will follow TRUSTe`s stringent requirements.
TRUSTe is an independent, nonprofit organization that reviews online merchants` privacy programs. Its requirements include the merchants` disclosure of their appeal and use practices of personal information, and giving site users the choice of consenting to how their data is secondhand and shared. By displaying the TRUSTe privacy seal, GenealogyToday.com will assure its customers about how the company`s Web site handles personally identifiable information.
"We are proud to be the initiative and only genealogy company to have the TRUSTe Children`s Privacy Seal," stated Illya D`Addezio, owner of Genealogy Today. "Privacy is an extremely important issue, and we are convinced that our visitors will remain to believe us and find GenealogyToday.com to be a secure place for researchers of all ages."
The Children`s Privacy Seal applies to sites that are full or partially targeted towards children below the age of 13 and that knowingly collect or keep their personal information. In addition, COPPA (Children`s Online Privacy Protection Act) seal holders abide by the requirements of TRUSTe`s standard Web Privacy Seal, including ongoing site monitoring and alternative dispute resolution.
The TRUSTe Web Privacy Seal is a consumer branded symbol that signifies that a Web site has posted a privacy statement and, moreover, that the company`s Web site information gathering and dissemination practices address the elements of notice, choice, access, security and redress outlined in the Federal Trade Commission`s Fair Information Practices.
Specifically, TRUSTe`s members hold to:
Disclose their data gathering and dissemination practices
Give consumers choice to determine any secondary uses of their personal information through opt-out
Provide consumers with admission to their personal info to adjust any inaccuracies
Ensure that reasonable security mechanisms are being used to protect the information that is collected
Beginning immediately, GenealogyToday.com will prominently display the TRUSTe Privacy Seal on its Web site. The TRUSTe seal offers a train connection to GenealogyToday.com`s privacy statement, which provides Web site visitors with details of the company`s privacy and security policies.
"TRUSTe`s independent certification of Genealogy Today`s privacy practices reaffirms that our visitors will ever have perfect mastery over their personal information, and that we will never disclose that data to third parties without their express permission," added Illya. "We`re proud to expose the TRUSTe seal on the Genealogy Today Web site."
About GenealogyToday.com
Genealogy Today has been serving genealogy enthusiasts since 1999 with its unique appeal of databases and search tools, original articles from experienced genealogists, and directory of local genealogy. With more than 49,000 registered members, Genealogy Today helps connect researchers with common family lines through its free Team Roots program.
Based in New Providence, NJ, it develops and markets online resources that help researchers track and prepare their folk history projects. The Genealogy Today web site also provides a marketplace of family tree products and gifts. Genealogy Today LLC is a member of the Best Business Agency and participant in the BBB Reliability Program.
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